Answer A Question About A Need

Try this on your next ad:

• Imagine the needs that your clients or customers have in the form of a question
• Select one that might fit the majority of your clients
• Use your expertise to answer this question.
• Put the answer to that somewhere on the ad.

This answer will be a statement of what you provide that your clients or customers might need. Be specific.

An example:

I drive by a Manor Care facility on the way back from the Rockville Pike in Maryland. They have a sign out in front that says, “Dementia Care is all we do.”

This answers:

Question #1: What do you do?

Question #2: What will I do with my (relative) who has dementia?

Why is this important? 

Answering a question about a need is an automatic declaration of your expertise.

What specific answer do you have for YOUR clients and/or customers’ needs?

I would love to hear some of your ideas. Share away!