Idea for March: Gather Those Testimonials

with No Comments

Testimonials, Word of Mouth, Recommendations Share them with your mailing list. (Don’t forget a call-to-action at the end!) Why? These ‘kind words’ serve as a reminder of what you do, how you work, and that you are still out there, ready … Read More

Interview: Send Notes, Frequently

with No Comments

My interview with Tim Healy, Long & Foster Real Estate agent and note-sender aficionado, begins with a story: “It is said that before George Bush, Sr became President of the United States, he regularly wrote 10 personal notes a day. … Read More

Answer A Question About A Need

with 1 Comment

  Try this on your next ad: Imagine the needs that your clients or customers have in the form of a question Select one that might fit the majority of your clients Use your expertise to answer this question. Put … Read More

Quote: Julia Child

with No Comments

Who Is Your Audience?   “I think you have to decide who your audience is. If you don’t pick your audience, you’re lost because you’re not really talking to anybody. My audience is people who like to cook, who want … Read More