My interview with Tim Healy, Long & Foster Real Estate agent and note-sender aficionado, begins with a story: “It is said that before George Bush, Sr became President of the United States, he regularly wrote 10 personal notes a day. … Read More

  Try this on your next ad: Imagine the needs that your clients or customers have in the form of a question Select one that might fit the majority of your clients Use your expertise to answer this question. Put … Read More

Who Is Your Audience?   “I think you have to decide who your audience is. If you don’t pick your audience, you’re lost because you’re not really talking to anybody. My audience is people who like to cook, who want … Read More