Testimonials, Word of Mouth, Recommendations Share them with your mailing list. (Don’t forget a call-to-action at the end!) Why? These ‘kind words’ serve as a reminder of what you do, how you work, and that you are still out there, ready … Read More
Thank you to everyone who took advantage of the Sweetheart Price Special during February. Projects included: a newsletter header, an invitation, a four-page pamphlet and an 18×24 poster. Stay tuned for the next Special.
What Is It? The Sweetheart Special is a temporarily reduced price for design (quoted on a project-by-project basis). It’s great for posters, fliers, postcards, web graphics, basic Fact Sheet projects or a miscellaneous graphic design fix. Maybe even a … Read More
My interview with Tim Healy, Long & Foster Real Estate agent and note-sender aficionado, begins with a story: “It is said that before George Bush, Sr became President of the United States, he regularly wrote 10 personal notes a day. … Read More
Try this on your next ad: Imagine the needs that your clients or customers have in the form of a question Select one that might fit the majority of your clients Use your expertise to answer this question. Put … Read More
Who Is Your Audience? “I think you have to decide who your audience is. If you don’t pick your audience, you’re lost because you’re not really talking to anybody. My audience is people who like to cook, who want … Read More